CADcaster

What is the proper way to market on the web?

The web is a powerful tool for getting the word out but also can be detrimental if one is not careful.

As we have been marketing the FAR Process on the web I have received comments that we are not explaining it in enough detail to potential customers.

Our approach from the beginning was to intentionally provide a ‘high level’ description of the FAR Process in order to intrigue people about how we developed a process to automate the creation of Revit Families. We did this so they would ask what it was and if they could see a demo. Frankly, this approach has worked beyond our wildest dreams. We have been providing demos for some of the largest architect firms in the US and across the globe.

However, we feel we are walking a fine line between providing enough detail for potential customers interested in the product while guarding the proprietary information from competitors. We do not want to ‘show all of our cards’ before we are ready to do so. If you have been following me via Twitter or my blogs you will notice we are providing more detailed information about the FAR Process with each blog. We plan to continue providing more details through these blogs until it is released, which will be occurring in the near future.

My question to you is, “What do you think about marketing on the web and the most effective approach that should be taken?

Do you think we have taken the right approach?

What would you recommend?

Any and all comments would be appreciated.

Here is an example of the new approach we are taking.

We have a video on Searching for a Revit Family
New blog on the BIM Manager Utility

Thank you.

Patrick Johnson

President – CAD Enhancement, Inc

Source: CAD Enhancement, Inc. – What is the proper way to market on the web
Go to Source: CAD Enhancement, Inc.